Twitter. All the rage for “everybody” (really, over 1 billion users as of now) but still a mystery to many of us. How does one say something meaningful in 140 characters – or fewer? Does it matter, or is it just another way to grab time from an already overloaded schedule? Must I twitter?
Every so often I delve into the world of “things helpful to authors.” In this case, though, I think the information has a much broader interest level. Jo Linsdell’s new book, Twittertastic, is written for authors; however a huge portion of the material would also apply to anyone who wants to get something out of the Twitter experience.
Here are some of the subjects that Jo covers:
How to set up your profile and personalize it
Creating your network
Ideas for making the most out of the new features
Tweets- Types of content you can share
Retweets, hashtags, and other Twitter terminology made simple
Twitter etiquette- Dos and Don’ts of the Twitterverse
Jo, in her usual manner of clarity and brevity, introduces the reader to the fundamentals of Twittering. How to set things up, how to find people of interest to follow, how to get yourself noticed, WHAT to tweet and where to find content. Also, as is her habit, she includes pages and pages of links and references to get you started on the “but where do I find?” part. You really DO want this one in Kindle format, those hyperlinks are terrific.
Jo also researches her books and provides the statistics and supporting content that drive home her points. For instance, tweets with images garner a 40% greater response from tweeters than text posts. Jo shows you where and how to find image content, how to upload and how to capitalize on it.
As I mentioned, I am greener than the newest newbie in this world of word-spurts, that’s why Jo’s explanation of #hashtags, @addresses and lists, as well as when and where to use what is so helpful. She makes it all seem so easy!
Why, you ask, should someone listen to this particular voice in the crowd of “social media experts?” Because Jo is an internationally bestselling author and illustrator. Each year she conducts PromoDay to bring writing industry people from around the world together. She also manages a blog specifically for Writers and Authors. I should also mention I count her as friend and colleague.
Jo Linsdell is a bestselling author and illustrator and internationally recognized marketing expert. She is also the founder and organizer of the annual online event “Promo Day” (www.PromoDay.info) and the Writers and Authors blog (http://WritersAndAuthors.blogspot.com).
To find out more about Jo and her projects visit her website www.JoLinsdell.com.
Here, then, are all the great places you can find Twittertastic (the first in a series of Social Media for authors).
And here are the places Jo hangs out: